Digital Marketing
Social Media Management
Strategy, calendars, creative, community, and UGC—all tied to goals and growth loops.
What makes social work
(01)
Platform Strategy
Channel mix, formats, tone, cadence.
(02)
Content Engine
Calendar, templates, hooks, visuals.
(03)
Community
Moderation, replies, UGC & collabs.
(04)
Optimization
A/B, timing, hashtags, budget shifts.
Deliverables
Social Strategy
ICP, voice & tone, content pillars, channel plan.
Content Calendar
Monthly plan with captions, assets, and posting slots.
Creative Kit
Post templates, short-form video, story sequences.
Community Ops
Moderation, replies, playbooks, escalation paths.
UGC Program
Briefs, rights, incentives, repost rules.
Reporting
Reach, saves, ER, CTR, top posts, next actions.
Outcomes
D2C
+68% saves
Hook-first reels + UGC
Hospitality
+31% covers
Local collabs + offers
B2B
+45% demo requests
LinkedIn POV + clips
Start a Social Content Sprint
30 days to a repeatable content engine.