Digital Marketing
Analytics & Reporting
From clicks to clarity—unified dashboards and attribution you can act on.
What we instrument
Tracking
Pixels, tags, events, consent, server-side.
Attribution
UTMs, models, funnels, cohort views.
Dashboards
GA4, Looker Studio, custom BI.
Insight Ops
Weekly reads, A/B tests, next actions.
Deliverables
Tracking Audit
Pixels, events, consent, duplication, gaps.
Attribution Map
UTM standards, models, funnel definitions.
Dashboard Suite
Channel, funnel, cohort, revenue by source.
Experiment Plan
A/B ideas, prioritization, guardrails.
Monthly Readout
KPIs, insights, decisions, next tests.
Data Hygiene
Deduplication, naming, QA checks.
Outcomes
- Channel clarity: budget to the winners
- Faster iteration: weekly experiments tied to KPIs
- Executive visibility: one source of truth
Unified Analytics Ecosystem
We build connected reporting stacks that unify Google Analytics 4, Adobe Analytics, ad platforms, and CRM data into a single, actionable layer.
- GA4 + Adobe Analytics side-by-side comparison dashboards
- Cross-channel attribution from first click to conversion
- Looker Studio & Power BI executive dashboards
- APIs + pipelines for always-on reporting
Attribution Overview (Illustrative)
Last Click
Paid Search: 41%
Organic: 33%
Social: 18%
Email: 8%
Data-Driven
Paid Search: 34%
Organic: 29%
Social: 22%
Email: 15%
+27%
Sample Dashboards
Every dashboard is tailored to your KPIs — from marketing funnels to executive rollups.
GA4 Marketing Performance
Sessions, conversions, ROAS, event triggers.
Adobe Workspace View
Multi-channel pathing, attribution modeling.
Executive Summary
Traffic by source, pipeline, and revenue snapshot.
Analytics Workflow
Our process ensures precision, accountability, and insight across every data layer.
1. Audit & Align
Tag audit, naming conventions, goal consistency, and platform alignment (GA4 + Adobe).
2. Model & Visualize
Build attribution models, connect ad APIs, and design real-time dashboards.
3. Automate & QA
Server-side tagging, data pipelines, and automated QA checks for clean metrics.
4. Report & Recommend
Weekly insight decks highlighting optimizations, wins, and next actions.
Insight Loop: Data → Decision → Action
Every dataset tells a story. Our analytics framework turns that story into measurable business impact.
- Daily automated data pulls from GA4, Meta, TikTok, and CRM
- Weekly trend deck summarizing lift, loss, and learnings
- Monthly strategic review with budget reallocation and KPI updates
